The ideas that spread will win. It really is as simple as that. Sometimes, the best technology, business, service or product will not necessary be adopted by the market. We’ve seen it time and time again with seemly innovative products like the Betamax, the laser disc, the TabletPC, the DAT (Digital Audio Tape), just to name a few. They simply can’t generate a wide acceptance into the market and finally flop. The same examples we can see every day when it comes to digital products that rely on the acceptance of a critical mass. Reaching and engaging people represents a far more complex task than it appears to be. How will your app be found in a sea of endless apps? How can these principles be applied to the enterprise?
We believe that a good Go-to-Market strategy should come from an intimate understanding of the product, service, and business model to be effective. We look at as many factors as possible to create a holistic and seamless experience. Be found by the relevant audience, taking in consideration, new market trends, media consumption habits, digital hangouts, social media channels…etc. With the rise of digital technologies, the internet, and mobile devices, we communicate with different age groups, with different social behavior that impacts their buying and consideration preferences.
Do you want to be found? Considered? Read further.
“HOWEVER BEAUTIFUL THE STRATEGY, YOU SHOULD OCCASIONALLY LOOK AT THE RESULTS”
GO-TO-MARKET VALUE CHAIN
For a mobile, always on and always connected generation, branding requires a deep understanding of the various experience touch-points customers have with your brand. This makes even more imperative that your brand experience is delivered in a consistent manner whether online, in-store, on mobile, on the go, social media…etc. Millenials are a very unforgiving group and when they sense when a brand is not sincere, it can be perceived as dishonest.
In markets where brands are constantly copying each other, it pays off to be different, unique and relevant. We believe we can help you define what your brand stands for, find its voice, shape its image and deliver a consistent experience.
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CONTENT STRATEGY AND IMPLEMENTATION
The aphorism “knowledge is power” isn’t just a cliché; in the information age, it also constitutes a massive understatement.
These days, customers expect more from a company than products and services. They demand authenticity, transparency, and information that holds true value for them.
That’s why traditional advertising and so-called push marketing are often perceived as dishonest and intrusive. They tend to get lost in the daily flood of irrelevant information without ever leaving a real impression.
In contrast, companies that eschew empty marketing claims and instead offer great content (“great” meaning interesting, valuable and entertaining to their target audiences) are recognized as authorities and experts in their fields. As a result, they win trust and build strong, lasting customer relationships.
in other words: knowledge is more than power!
Knowledge is success. Knowledge is money. Knowledge is friendship. Knowledge is fun. And great content helps you share that knowledge with your audience.
DIGITAL MARKETING / GROWTH HACKING
“You have to spend money to make money.” While this is still true to some extent, companies like Facebook or Airbnb have shown that a little ingenuity can go a long way.
Traditional marketing can be expensive and is often seen as intrusive, so it doesn’t make sense for start-ups to try and compete. Instead, the most successful ones have exploited the fact that in a digital world, marketing can become part of the product itself.
Growth hackers build user acquisition, onboarding, monetization, retention and virality into the product itself. This is what sets the stage for exponential growth, turning a good idea into a disruptive force.
But of course, creative marketing is not limited to start-ups. More than anything, Growth Hacking is a mindset, bridging the traditional gap between those building a product and those acquiring users for it. Tap into our wealth of experience and put your marketing into overdrive!
For many established businesses, social media has been an extension of their existing marketing strategy. But while brand awareness certainly is a valid objective, the true potential of social media lies in creating genuine relationships between brands and consumers. Most decisions are made before a customer even hits your website – this goes for B2B as well as B2C. This is what influencer marketing is all about.
But trust hast to be earned, it cannot be purchased. So how do you navigate the ever-increasing number of social media channels? From strategy to implementation, we can help you make the right decisions.
MEDIA PLANNING / MEDIA HANDLING
Online or offline, the role of media has been drastically reshaped by the customer-centric digital economy. Gone are the days of one-way brand communication, which is now often perceived as a blaring bullhorn by increasingly savvy consumers. Sophisticated retargeting can easily come across as intrusive.
A fundamental rethink is needed: Away from the classic sales funny, towards identifying the right touch points in individual consumer decision journeys, engaging your audience in a relevant way at the right time. Think conversation.
Given the overwhelming choices that have to be made on a constant basis, it literally pays to have the right partner. We are there for you every step of the way, from media planning to buying, operation and analysis.
Brains & Hearts is more than an agency. We are a partner.
Our clients lead highly complex industries and need an agency that understands what they do and, more importantly, what they require to succeed.
That’s why we like to listen even more than we like to talk. That’s why we’re able to combine an outsider’s critical and creative perspective with an insider’s expertise and experience.